Writing
Writing.
Original thinking on AI, learning and measurement, alongside the guides behind the consulting. Where a piece supports a service, it is pulled onto that service page too.
The Evaluation Series
A three-part series on evaluation, measurement, and why organisations so often end up measuring the wrong thing. Best read in order.
Have You Stopped Thinking?
A parable of fool's gold and KPIs, on why the measure is never the thing it stands in for. The opening of the evaluation series on measurement and where it goes wrong.
Part 2The Platform Always Wins
On AI platform economics and strategic timing. Written in early 2026 and revisited as the market moved the way the piece had anticipated.
Part 3The fAIt Accompli
On assimilation debt and why the real AI concern may not be the one we were taught to fear. The closing piece of the evaluation series.
Essays
Standalone pieces on AI ethics, governance and strategy.
Before We Prescribe
On holding our own work to the standard we would ask of anyone else. The andon cord principle, automation bias, and what happened running a seven-question ethics framework on ourselves mid-build.
EssayThe Lutnick Letter
A documented timeline on AI governance and access to capable models. It follows a sequence of decisions and asks who benefits from them.
EssayWhen An AI Said No
An account of automation bias and human judgment, written by Claude. It examines what accountability means when a person's signature sits on top of an automated decision.
Guides
Practical references on the EU AI Act, also surfaced on the readiness service page.
EU AI Act Compliance Framework
A practitioner's framework for making compliance real: training needs analysis, training levels, regulatory watch, a decision gateway, Better Angel and an AI inventory.
GuideEU AI Act: the practitioner's guide
What the Act means for your organisation. The compliance obligations, the training requirements, and who is responsible.
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