More than thirty years in. Still genuinely interested.

The career

Three decades of enterprise L&D. Not a career by accident.

It started in 1993. I was 23, technical liaison at SIP, training engineers over the telephone to diagnose and repair faults, and explaining how the warranty applied as I went.

The subject has changed many times since. The work underneath it has not. Figure out what someone actually needs to be able to do, then build the thing that gets them there. Not a course. Not a completion rate. Capability that holds up on Monday morning.

Across three decades I’ve designed and delivered capability programmes for some of the UK’s largest organisations, in financial services, healthcare, retail and the public sector.

Clients have included Oracle, Capita and Amey. The work has ranged from individual leadership programmes to organisation-wide learning transformations.

The thread running through all of it is a commitment to honest diagnosis before any kind of solution.

The AI work

Hands-on with AI, every day.

Two years ago I decided the way to understand AI was to build with it, not to study it from the outside. Since then I’ve been building daily, on real systems and real problems, and writing down what works and what doesn’t.

That changes the advice I give. When I talk about what AI can and can’t do, what it actually costs to implement well, and where the real capability gap sits, it comes from direct experience rather than vendor briefings or LinkedIn hot takes.

The PRLM, a persistent memory architecture for AI, is one example. CoVey, an intelligent CV builder, is another, and an NHS patient-journey simulator a third. Each solved a real problem, and each is on the Evidence page.

Now

What I’m building right now.

A practice should show its working. Each piece sits at a different stage. Use the tabs to see what’s where.

Credentials

Qualified across law, management and training.

A law degree, and a set of professional qualifications in management, training and project delivery.

• LLB (Hons) in Law, University of Hertfordshire
• CMI Level 5 in Management and Leadership, Chartered Management Institute
• CIPD Level 3, Training Practice
• PRINCE2 Foundation and Practitioner
• ITIL
• Microsoft Office Specialist, Master level, Pitman’s Training, 2001
• Microsoft Certified Partner

The philosophy

Strength through deserved confidence.

The tagline isn’t decorative. It’s a position on what learning is actually for.

Most AI training, and most learning and development if we’re honest, optimises for confidence without earning it.

The evidence?

• A two-hour workshop.
• A completion certificate.
• A delegate who feels good but can’t do anything different on Tuesday.

Deserved confidence is harder to produce, and more durable once you have it. It comes from doing something difficult, with support, until you can do it without the support.

What that requires:

• Honest diagnosis of what’s stopping people.
• Content built around real obstacles, not imagined ones.

That’s what I build. It’s slower to sell than a course catalogue. It’s also what actually works.

The person

Based in Long Eaton, Nottinghamshire. Curious by disposition.

I’m a reader, a thinker, and, in the last two years, an unlikely software developer. I have a tendency to document things obsessively, which turns out to be useful when you’re building AI systems that need to remember what happened last week.

I work independently. No associates, no subcontractors, no account managers. When you work with me, you work with me. That’s a constraint and a feature at the same time.

Away from consulting I also record and produce audiobooks as a narrator for Audible, to their submission standards. The same ear for pacing and voice goes into the learning content I make.

I’m not trying to build an agency. I’m trying to do good work with organisations that take capability seriously. If that sounds like you, the contact page is the right next step.